7 Explosive Strategies to Maximize Your Google AdWords Campaigns
By: Fabian Lim

Good Keywords:
http://GoodKeywords.com

7Search.com’s Keyword Suggestion Tool:
http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

WordTracker:
http://WordTracker.com

Misspelled Keywords:
http://SearchSpell.com

Strategy #2 - Develop various ad headlines and descriptions and
split-test them to identify the most effective ad

Actually, Google AdWords does this for you automatically i.e. it
displays the ad that receives a higher click-through more
frequently.

Here’s a quick and dirty way to develop a killer ad headline and
description – model other Google AdWords ads!

Notice I said ‘model’ and NOT ‘copy’.

All you need to do is type in relevant keywords in the Google
search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down
how the headline and description are written.

Here’s a Copywriting 101 Tip – Your headline and description should
mention the BIGGEST benefit of your product or service.

Strategy #3 - Use the ‘Keyword Matching’ option to better target
your ads

Unlike conventional pay-per-click models, AdWords ads are ranked
based the following formula:

Cost-Per-Click (CPC) X Click-Through Rate (CTR)

Keyword matching helps you achieve a higher Click-Through-Rate
(CTR) for your ads and therefore, a higher ad ranking - without
increasing the Cost-Per-Click (CPC) of your campaign.

For example, a phrase match keyword like “popup generator” will
show up for the search query “best popup generator” but will not
display for the search query “popup a generator” - so using the
‘Phrase Match’ option will minimize ‘untargeted’ impressions and
result in Click-Through-Rate (CTR) improvements.

Strategy #4 - Limit the ad impressions to certain countries and/or
regions once you've received customer data from the initial sales
generated

For example, if most of your customers are from the USA, you may
wish to focus your advertising revenue on the US market and target
your ads to only US customers. This strategy will also help you to
achieve a higher Click-Through-Rate (CTR) for your ads.

Strategy #5 - Add a subscriber sign-up box on ALL the websites
you're promoting.

This will allow you to build your subscriber list at the same time!
Place your subscriber sign-up box at the top left or right side of
your webpage to increase subscriber sign-up rate.

Strategy #6 - Add a DHTML (Dynamic Hyper Text Markup Language)
pop-up on your websites

Here's a 5-STAR SECRET Google doesn't want you to know:
You CAN use pop-ups on your landing page (i.e. the page a prospect sees when
he/she clicks on your AdWords ad) as long as the pop-up does not
result in the OPENING OF A NEW WINDOW!

A DHTML pop-up is technically not a pop-up - it is really a
'floating menu', made to look and act like a pop-up!

You can find out more about 'PopupMaster Pro', a 'new-generation'
pop-up software (that also beats pop-up blockers) here:
http://PopupMaster.net

Installing a DHTML pop-up on your websites WILL dramatically
increase your sales and subscriber sign-ups!

Strategy #7 - Monitor and manage your campaigns

You'll be able to access valuable information and find out which
keywords have the highest impressions, which keywords generate the
highest click-throughs etc. once your campaign is live.

And you should use this information to tweak your headline,
description and cost-per-click accordingly - to maximize your
campaign effectiveness.

Use the various strategies described above and monitor the
effectiveness of each of them. It will help you maximize your
Google AdWords campaigns and reduce your campaign costs.