How to Achieve Google Adwords Success - Part Two
By: Matt Bacak

Google Adwords has rules in that you can’t use swear words and the only
punctuation mark you can use is a question mark. Add a question mark to
your advertising copy. You will stand out from other advertisements if you do this.
Also try capitalizing the first letter of every word in your advertisement.
Don’t capitalize every letter as Google will prohibit you from doing
this. Also put a comma in your headline followed by a power word
such as “Free”. The comma will prompt the reader to pause and then
let the following power word sink in.

Google Adwords Success Step #5: Find quality keywords.

Use a keyword program at www.goodkeywords.com. This program
allows you to type in the name of your niche and then it supplies
you with great keywords associated with that niche topic. This program
tells you the number of people that are searching for those keyword terms
in the last thirty days. For a conservative estimate, you can multiply
this number times five. For an aggressive estimate, you can
multiply this number times ten.

Google Adwords Success Step #6:
Find information at www.amazon.com to help you determine good keywords.

Go to Amazon.com and search for books based on your niche topic.
Use these book titles and author names as keywords.
Another similar option is to go to www.dictionary.com and search
for synonyms to the name of your nice topic. You can also find out
what keywords your competition is using by going to www.googspy.com.

Google Adwords Success Step #7: Placement is critical.

Many Google Adwords users are not sure where they should have
their advertisements placed in the Google search results. If the
Google Adwords advertisements are placed along the right hand side
of the screen then you should strive to be in the second or third
placement. Why? The first spot often yields “junk” clicks. Many
users click on this by accident or what to seek out further
information before making a decision. If the Google Adwords
advertisements are right above the free results then you want to be
in the fourth or fifth spot for similar reasons.

Additional Tips:
Not sure how to tell if your Google Adwords campaign is effective?
Google allows you to monitor this information by giving you
statistics including bid placement.

Participate in the “Google Adsense” program as well. Google Adsense
is like Google Adwords, but from a different perspective. Google
Adsense enables you to allow advertisements (from Google Adwords
customers) to display on your OWN website. You earn money when
users click on these websites. Earning 25%-50% commissions is
realistic. Plus, Google Adsense is a program that you setup and
then don’t have to do anything further. You have to apply to this
program and Google will give you code to put in your webpage.
Check out www.google.com/adsense for more information.