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FAQ’s About Google AdWords
By: Matt Bacak
| If you are a savvy Internet marketer then you know
the immense power of Google AdWords. Google AdWords can drive a significant amount of traffic to your website which leads to sales. More sales mean more money in your pocket. Since Google AdWords is so important, it is crucial that you optimize your use of Google AdWords. Therefore, following are common questions and issues that arise in using Google AdWords. They may be issues that you are aware of or have never thought of before. Read on to see if you are maximizing the benefits of Google AdWords. Google AdWords Question #1: Let’s say that your Google Adwords campaign was successful for 4-5 weeks then the rate of conversion began to diminish significantly. What modifications can you make to fix this problem? First, look to see if you have changed anything in your Google Adwords account. Did you make any changes such as changing keywords and headlines that could affect your Google Adwords success? If you haven’t changed anything in your Google Adwords campaign then modify your squeeze page. Look at your squeeze page carefully. Does your testimonial match the set up and/or information in your squeeze page? You can modify your verbiage or change the focus of the testimonial if need be. This may help solve the problem. Google AdWords Question #2: You also want to set up a Yahoo keywords account. Is there an easy way to copy all your keywords from your Google Adwords account into your Yahoo keywords account? Yes. You can copy and paste keywords from Google Adwords that are performing the best for you and bring them into Yahoo when setting up a Yahoo keywords account. You can also take your top performing ads in Google Adwords and bring them into Yahoo. Google AdWords Question #3: How does the Dynamic Keyword Insertion code work? For example, you may have an ad pop in Google in which only the keyword shows up and NOT the headline. Why does this happen? If the keyword somebody types into Google is short enough to fit in the headline then the headline will only consist of the keyword. If the keyword somebody types into Google is very long (i.e. several words) then your default headline will show up instead. Test and tweak your Google Adwords. Google AdWords Question #4: Where can you get split-test software? How much does it cost? Google AdWords has a split-test feature, but you may also want to split your squeeze page and sales letter. Use One shopping Cart/Kick Start Cart to split test your squeeze page and sales letter. These programs have an ad tracker feature. It lets you conduct A-B split tests and A-B-C split test options. |
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